Apple product launches are rarely low-key, and the Apple March 8 Peek Performance event launched a lot of new products on Tuesday.
The iPhone SE 3 has been announced with A15 Bionic power, 5G and several camera upgrades, and there's a new iPad Air 5 with M1 might. For power users, Apple has announced the new Mac Studio computer with a blazing M1 Ultra chip that basically gives you two chips in one. And there's a new Apple Studio Display with 5K resolution and a lower price than the Pro XDR, although it's still pricey.
Though the event is now over, there's still plenty of news dripping out about the new products, so keep this page bookmarked for the latest info plus our expert analysis and opinion.
Apple Event announcements
iPhone SE 3: The iPhone SE 3 (2022) features the same A15 Bionic chip found in the iPhone 13 lineup, and it adds 5G connectivity. Ceramic Shield front and back. Cost is $429. But there's also a couple of surprise iPhone SE 3 drawbacks.
iPad Air 5: The iPad Air is getting Apple's M1 chip for much better performance, along with 5G connectivity. And it supports the Magic keyboard. Starts at $599.
Mac Studio:Think of the Mac Studio as a supercharged Mac mini with a M1 Max chip or even more powerful new M1 Ultra chip, offering 3.8x more power than the iMac 27-inch. Starts at $1,999.
Apple Studio Display: There's a new Apple Studio Display. It's a 27-inch panel with 5K resolution and 600 nits of brightness, plus a 12MP camera and powerful speaker system. Starts at $1,599.
Apple M1 Ultra chip: This new super chip packs a 20-core CPU, 64-core GPU and 32-core Neural Engine. And there's up to 128GB of unified memory. The chip will be an option in the Mac Studio for the $3,999 configuration, and the first Apple M1 Ultra benchmarks show off awesome power for this beefy new slice of Apple silicon.
Also, quietly,Apple killed the 27-inch iMac, making the Studio Display the only 27-inch panel in Apple's lineup.