Article content
Apple Inc’s low-cost 5G model should enhance the iPhone maker’s appeal in Asia where it is in a stiff battle with multiple rivals from Samsung to Vivo, analysts believe.
We apologize, but this video has failed to load. Try refreshing your browser, ortap here to see other videos from our team.
Apple to chime louder in Asia with 5G iPhone SE Back to video
After focusing on high-end phones during the pandemic-induced supply chain crisis, Apple this week unveiled 5G connectivity to its iPhone SE – for $429 – which is likely to attract more lower-end buyers in emerging markets.
“The new 3rd gen iPhone SE could be effective in gaining incremental share among price sensitive consumers, especially in Asia,” Cowen and Company brokerage said, citing China and India in particular.