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Apple opened an affiliate program before the launch of podcast subscriptions

Participants can get 50% commission from new subscribers. Before the feature is generally available later this month, the company is expanding its service performance partner program to include podcasts (via TechCrunch). The membership program will allow participants to earn 50% commission when converting someone into a paid subscriber.

Here's how it works. Say, after tapping on an Apple affiliate link, someone signs up for a subscription that costs $10 per month. The person or organization associated with that link will earn a one-time commission of $5 after that user pays for their first month of paid service. Apple won't enforce a cap on commissions, and it applies to all new subscribers.

The program is open to anyone in the 170 countries where Apple will offer podcast subscriptions later this month, but becoming an affiliate requires approval from the company. Apple points out it makes the most sense for podcast producers and publishers to take part. They can use their affiliate links to earn additional revenue from their own content (and somewhat offset the 30 percent, and later 15 percent cut, Apple will take from paid podcast subscriptions). Each program participant will get a unique affiliate token that they can add to their Apple Podcasts link. Additionally, the tokens work with third-party link tracking services and make it straightforward for producers to track their affiliate revenue.

Before people can even sign up for premium podcast subscriptions, it seems strange that Apple launches a membership program. However, this is one of the things that can help motivate creators to offer subscriptions in the first day.

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